A quiet coffee roastery & advisory practice.

The Essence

  • FJØRNEST CONSULTING

    At FJØRNEST, our consulting practice is built around a simple, steady belief:
    good coffee programs shouldn’t be complicated, and they shouldn’t cost more than they need to.

    We work with cafés, restaurants, churches, tech companies, and hospitality groups to remove the confusion around purchasing, pricing, sourcing, and supplier relationships.

  • WHAT WE DO

    At FJØRNEST, we provide clear, structured support for every step of your operation. We begin by sourcing, evaluating every product your program relies on — coffee, syrups and powders, cups and paper goods, cleaning supplies, equipment and water systems, alt-milks, catering essentials, and retail items. From there, we identify the strongest options across our network of distributors and suppliers, ensuring quality, consistency, and cost-efficiency. You don’t chase prices — we do.

  • Consolidate

    Most businesses overspend because they buy from too many places with too little strategy, so we review your ordering habits and streamline them into clear, efficient channels that save you time, freight, minimum order headaches, unnecessary overlaps, and inflated prices. A cleaner operation always costs less.

  • Pricing

    We compare and cross-reference pricing with a simple philosophy: we do not accept the first price offered. We evaluate regional pricing, program pricing, competitor rates, wholesale tiers, and volume discounts, then present the truth — what you’re paying now versus what you should be paying. This alone saves most clients thousands annually.

  • Connecting

    Every piece of our consulting work returns to one outcome:

    You pay less. You waste less. You run smoother.

    We do this without pushing our own products, without bias, and without pressure.
    Just clear, honest guidance.

  • Tradition

    Nordic tradition, clear economics, quiet impact. In Nordic business culture, money is not the centerpiece — efficiency, honesty, and long-term thinking are, and we carry that forward. We do not inflate, we do not upsell, and we do not distract you with noise. We simply show you what things really cost, where you are overspending, where you can consolidate, how to protect your margins, and how to simplify your operations. Our job is not to take more — it’s to help you save.

Locations for our service

Rooted in the quiet tradition of Nordic craft and business, we build our work on simplicity, integrity, and a steady commitment to thoughtful collaboration. While we value being present where it matters, we cannot be everywhere at once. We are currently available only in the cities listed below, with our team focused exclusively on these regions until further notice:

California

San Francisco

San Diego

Ventura County

Temecula

  • Washington

    • Seattle

    Texas

    • Austin

    • Arlington

    • Waco

    Florida

    • Gainesville

    • Kissimmee

    Oregon

    • Portland

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Our Coffee

Everything begins with sourcing.
We look for coffees with innate brightness, sweetness, and emotional clarity — lots that reflect careful work at origin.

Working closely with producers, we focus on harvests with distinct character.
Processing, terroir, seasonality — each element shapes the story.

Roasting is where we step back.
We apply heat slowly, transparently, and with restraint to preserve the natural structure of the bean.

Every cup is a collaboration:
producer → roaster → brewer → guest.

The roast

A quiet coffee roastery & advisory practice.

Join Us

A quiet coffee roastery & advisory practice.